About Finexa CPA Advisory
Senior CPA judgment, applied personally
Finexa is a British Columbia-based advisory practice for owners who want reliable finance work, clearer information, and a direct relationship with the CPA leading the engagement.
Who We Are
A boutique CPA advisory practice for serious owner-managed businesses
Finexa CPA Advisory is a British Columbia based practice for business owners who need reliable bookkeeping, stronger reporting, and a sharper financial partner. We serve clients across Canada with CPA-supervised monthly bookkeeping, controller-level reporting, proactive tax advisory, cash-flow visibility, and AI-enabled finance systems.
The work is intentionally high-touch: fewer clients, deeper context, better preparation, and advice that is tied to the real decisions on your desk.
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Integrity
Partnership
Meet Your CPA
The experience behind your advice
Bobby Molaie, CPA, MAcc is the founder of Finexa CPA Advisory. His view is simple: most accounting tells you what happened last month. A controller should tell you what to do next.
Bobby brings 18 years of finance leadership, from Big 4 audit at EY to building an internal audit function from the ground up, to hands-on controllership across education, real estate, hospitality, retail, construction, pharmaceuticals, airlines, and tech start-ups. He has run full-cycle finance for multi-entity groups, served on an executive committee, and closed more month-ends than he can count.
What sets him apart is how he works: deep in the details, focused on process, and early to tools that make finance faster and sharper. Bobby pairs CPA-grade rigour with AI-enabled workflows, and teaches other CPAs and business owners how to do the same. The objective is practical: faster closes, cleaner numbers, and reporting leadership can actually use.
Based in British Columbia. Serving growing businesses across Canada.
Bobby Molaie, CPAFounder, Finexa CPA Advisory
Experience Behind the Advice
A perspective built in audit, operations, and controllership
Finexa brings together the professional discipline of public accounting and the practical reality of running finance inside operating businesses.
- Public Accounting
Big 4 audit experience at EY provides a strong foundation in financial reporting, controls, risk, and review quality.
- Operating Finance
Hands-on controllership, full-cycle finance, multi-entity groups, executive committee experience, and an internal audit function built from the ground up.
- Cross-Sector Context
Experience across real estate, construction, hospitality, retail, education, pharmaceuticals, airlines, and technology start-ups.
Client-specific outcomes and references are discussed privately where appropriate and with permission.
Articles & Guides
Published by Bobby Molaie, CPA
Practical notes for owners building a more reliable finance function, improving reporting and cash decisions, and using automation with professional review.
Controller and accounting
Reporting and cash flow
Bring senior finance judgment into your next decision
Start with a private conversation about the business, the finance issues on your desk, and the level of support that fits now.